Have you ever wondered “who is the owner of big brother Naija”? If you have, then know that you are not alone in it. The reality TV show is one of the most followed TV shows in Nigeria.
Who is the owner of big brother Naija? This question will be answered in this article. Thus, sit back and enjoy your read.
History of Big Brother Naija
As you desire to know “who is the owner of big brother Naija”, know this. Big Brother originated from the novel Nineteen Eighty-Four, written by George Orwell.
There in it is a theme of continuous oppressive surveillance of housemates by live TV cameras and audio microphones.
However, over the course of the show, the housemates are being voted out. And those that stay till the end win the show. As in the Dutch version created by Jon de Mol, other countries of the world have adopted the same show.
For Nigeria, it is now widely known as Big Brother Naija. Interestingly, continuous surveillance is what Big Brother Naija and different versions in other countries of the world have in common.
What the Big Brother Naija Show is All About
Do not just ask: who is the owner of big brother Naija? Also, ask: what is it about? Big Brother Naija, or big brother Nigeria as it was formally known, is one of Nigeria’s top and most-watched reality programs.
This show gathers contestants of different ages but not younger than 21 from different backgrounds. They are to live in a house together for many days and weeks. This is about 95 days more or less. And they are to contest for a grand prize worth millions of Naira.
The housemates are isolated in a house. And they are made to live together under the surveillance of Big Brother, who is always watching 24/7.
Each housemate is given a compulsory diary session every day. There they have a private interaction with Big Brother. He gives them an avenue to talk about their feelings and also requests favours from him.
The Big Brother Naija Weekend Night Party
Every Sunday night, a party is also held for the housemates. Famous DJs are invited to cheer the party. One (or more) housemate is evicted each week. And the housemates are required to nominate a person to be put up for eviction each week.
These eviction shows take place on Sunday evenings, where the housemate, or housemates as the case may be, with the least vote, is evicted, and at the end of the required days. The last man standing takes the grand prize.
When Did Big Brother Naija Start?
The show started in 2006 after big brother Africa ended its season. Nigeria wanted to do something indigenous. After the show ended with Katung from Kaduna State being the winner, the show went on a break for close to 11 years.
It returned stronger and better in 2017. Ever since then, the show has been doing great. This show has been groundbreaking over the years and has served as an avenue for entertainment, recognition, and fun for contestants, viewers, and sponsors, respectively.
Its original network is Africa Magic from 2017 till date and Mnet in 2006 on Multichoice. Voting systems were verified by Alexander-Forbes auditing company and Deloitte auditing as of last season.
How the Big Brother Naija Show Has Evolved Over the Years
I know you are eager to know “who is the owner of big brother Naija”. Do not worry. Just chill, you will. But then, the show has evolved over the years. And this is with stakes getting higher and juicer. The winners are given better and higher prizes with each passing year.
Additionally, Big Brother brings new and interesting twists to the game. And this is with each season that comes, making it more interesting and unpredictable. And it leaves the viewers gasping for more.
The cash prizes and gifts also get better and more tempting with each season. The second season of Big Brother Naija was recorded in South Africa.
However, for the subsequent shows, it was now brought back to Nigeria, precisely in Lagos. This is because they say it is better and more reasonable to invest in Nigeria.
Big Brother Naija Winners over the Years
Below are the past winners of big brother Naija and their prize money:
- 2006: Katung Aduwak – prize money $100,000
- 2017: Michael Efe Ejeba – prize money 25 million
- 2018: Miracle Igbokwe – prize money of 30 million
- 2019: Mercy Eke– prize money 60 million
- 2020: Laycon– prize money 85 million
- 2021: White Money – 85 million
Big Brother Naija Titles for Various Seasons
The Show Also Has Different Titles for Various Seasons:
- Season One – none
- Season Two – See Gobe
- Season Three – Double Wahala
- Season Four – Pepper Dem Gang
- Season Five – Lockdown
- Season Six – Shine your Eye
Who is the Host of the Big Brother Naija Show?
To the big question: who is the owner of big brother Naija? The hosts of the show at the beginning were Olisa Adibua and Michelle Dede 2006. However, after that, the show went on 11 years of exile. Upon return, Ebuka Obi-Uchendu took over the hosting.
Interestingly, he happens to be a contestant in season one. Still, unfortunately, he didn’t win. But he secured a job with Big Brother as its host ever since.
Who is the Owner of Big Brother Naija?
Big Brother Naija is not owned by an individual or person. However, it is owned by a group of corporate bodies. It is said that Jon de Mol Jr. of Endemol first created this franchise. It was originally broadcast in the Netherlands.
Note:
As of November 2016, there have been about 387 seasons of Big Brother in over 54 franchise regions and countries. However, the ownership of the franchise has changed hands since its inception in 2006.
A list of the owners and who is handed over include:
- Endemol had ownership from 1999 – 2015
- Endemol Shine Group from 2015 – 2020
- Banijay from 2020 – to date.
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How is the Big Brother Naija Show Funded?
Now you know “who is the owner of big brother Naija”. But how is the show funded? Over the years, many companies, organizations, and businesses have used the Big brother platform to advertise their brand names.
In other words, they have taken advantage of the large scale of viewers that they have. As a result of the millions of viewers, Big Brother has, the businesses that have advertised on the show have recorded a significant rise in patronage and popularity.
Also, the show is said to be funded by the millions of votes sent in by fans and viewers. Each vote costs an amount of money. Apart from that, the show sponsors also pay huge amounts of money to be made lead sponsors.
Additionally, all sponsors also give out prizes to the contestants, either in cash or in goods.
Big Brother Naija Sponsors
Now that you know “who is the owner of big brother Naija”, won’t you like to meet the Sponsors?
Since the beginning of the first season, there have always been lead sponsors and other smaller sponsors. These include big brands and businesses in Nigeria. Some of the major headline sponsors of Big Brother Naija include the following;
- Big Brother season one’s sponsor is not known yet.
- Big Brother season two was sponsored by Payporte.
- Season three was also sponsored by Payporte.
- Big Brother season four was sponsored by BetNaija.
- Big Brother season five was also sponsored by BetNaija.
- Season six was sponsored by Abeg, a peer-to-peer payment platform.
Note: All these companies mentioned above are lead or headline sponsors of the show. However, other brands are major sponsors of the show.
Other Sponsors Big Brother Naija
- Mini Mie Chinchin.
- Indomie noodles.
- Guinness.
- Pepsi.
- Heritage Bank.
- Scanfrost.
- Patricia.
- Flutter wave.
- Kud.
- Innoson Motors.
- NairaBet
- Darling
- Wow Detergent.
- Oppo Phone, and much more.
The next season to follow is season seven which is ongoing. This season is already giving out juicier and hotter content than all previous seasons.
