��Sportsbooks make a 30 percent profit on parlays vs. five or six percent with straight bets,�� says Jeff Edelstein, a senior analyst at USBets, a site devoted to sports gambling. ��People love parlay bets. Who doesn��t like putting down a little to win a lot?��


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Text chains allow smaller groups to share bets. Social media helps spread the word to larger audiences. Twitter and Instagram are good outlets for information distribution, and some people start private Twitter accounts to keep their bets among a specific group. Meanwhile, private chat rooms on Discord are growing in popularity, especially with bettors under 30.