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Local radio is also benefiting from sportsbooks seasonal ad spending strategy. According to Inside Radio, after a lull of several months in marketing activity, for the week of September 5 (which coincided with the start of the 2022 NFL season) three sportsbook companies ranked among the top 100 advertisers. DraftKings led, ranking ninth among all advertisers with 28,945 AM/FM spot occurrences, the most radio ads run by a sportsbook advertiser in any week. FanDuel ran 11,268 ads ranking 52nd and Caesars Sportsbook aired 6,766 messages ranking #86. BIA recently increased its radio ad spend forecast for sportsbooks from $150 million to $164 million for the year.
Sports betting is among the top growth areas on Twitter, increasing by 300% over the past four years and making it comparable to rising categories like cryptocurrency and NFTs, according to Dupree.
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Volatility shows the risk in the games. Games that have lower variance have higher winning odds. Players are also able to make easy combinations for a win. However, these games have fewer payouts. Moreover, games with high volatility have low RTP and reduced odds of winning.
Angelides and Chris Reynolds are the co-founders of Epoxy.ai, a tech company that��s developed a product they say will help gaming companies distinguish themselves from the competition. Starting this fall, Epoxy.ai will use its AI technology to help BetPARX make its app more personalized and easier to use �� and therefore more profitable.