Ed Salmons, a veteran Las Vegas bookmaker of around 30 years, was introduced to Twitter by a colleague around 2009, and after discovering TweetDeck -- a platform that allows you to create multiple curated feeds on the same screen -- recognized how valuable of tool it could be for bookmakers. Seven years later, Salmons used Twitter to put his sportsbook in an advantageous position on a Thanksgiving night game between the Indianapolis Colts and Pittsburgh Steelers.

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But the gap in the law raises more questions for commissioners that need to be answered before they can start awarding licenses and letting people place bets.
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��Chris,�� a 29-year-old business analyst who lives in South Philly, says that if he goes on a hot streak, he sends his picks to his buddies, who gladly play along �� and boost his status within the group. ��Gamblers believe in juju and vibe,�� he says. ��If one buddy is doing well, he gets compliments, and everybody is nicer to him.��