Local radio is also benefiting from sportsbooks seasonal ad spending strategy. According to Inside Radio, after a lull of several months in marketing activity, for the week of September 5 (which coincided with the start of the 2022 NFL season) three sportsbook companies ranked among the top 100 advertisers. DraftKings led, ranking ninth among all advertisers with 28,945 AM/FM spot occurrences, the most radio ads run by a sportsbook advertiser in any week. FanDuel ran 11,268 ads ranking 52nd and Caesars Sportsbook aired 6,766 messages ranking #86. BIA recently increased its radio ad spend forecast for sportsbooks from $150 million to $164 million for the year.
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Zoom out: More than 30 states and Washington, D.C., have legalized sports betting since the Supreme Court overturned the law restricting it in 2018.

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As for the bets themselves, FanDuel has plenty to offer and is the forefather of same-game parlays, which are now also popular on other sites. The company consistently features compelling promotions, some of which get creative. (If you place $50 or more on a team to win Super Bowl LVII, you get $5 back in free bets �� up to $50 total �� for every game the team wins in the regular season).
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